Lifechanging Book: Unreasonable Hospitality, by Will Guidara

Favorite Takeaways:

• Language is how you give intention to your intuition and how you share your vision with others. Language is how you create a culture.
  

• Choose conflicting goals. Even though it creates friction, it forces innovation.
  

• No matter what you do, you can make a difference in someone’s life. You must be able to name for yourself why your work matters.
  

• Whenever possible, make the customer’s perception your reality. Let go of the concept of being right.
  

• Let your energy impact the people you’re talking to, as opposed to the other way around.
  

• Intention means every decision, from the most obviously significant to the seemingly mundane, matters. 
  

• Every hire sends a message. You need to be as unreasonable in how you build your team as you are in how you build your product or experience.
  

• Nobody knows what they are doing before they do it. 

Bonus Bits:

• A dear friend and colleague recently gifted me with the follow up to this book: Unreasonable Hospitality: The Field Guide. It’s a fun way to put the unique concepts of this book into practice. Get it at your local, independent book store!
  

• Eleven Madison Park’s Granola Recipe makes a great gift for friends, neighbors, and colleagues. The NY Times Cooking app has the recipe (search for Eleven Madison Park Granola), but if you’d like me to send you a copy of the recipe, send me a note via the Contact form below, I’d love to do it.